1. GETTING STARTED
Creating your vision and developing a plan. Two of the most crucial and most overlooked steps in getting your invention to market.
2. PROTECTING YOUR INVENTION
Patents, Trademarks, Copyrights, Trade Secrets, and confidentiality agreements – all essential components of a good invention development strategy, but how do you do it right? Who do you show? When do you talk? How do you proceed without protection, and how do you keep your invention out of the public domain? All critical decisions you are going to have to make. This chapter discusses these risks and helps you get clear about the factors affecting your decisions.
3. LICENSING VS. MANUFACTURING
Possibly the most important question an inventor must ask themselves. With so much on the line it is vital to understand the factors to consider when making this decision. How much risk can you take? What are your chances of success? Who wins if it goes big? Don’t make this decision without knowing all the facts.
4. FINANCING YOUR INVENTION
You’ve got a great idea, but where are you going to get the money you need to proceed? How much do you need? Should you get a loan or a partner? Should you give up control? All these options and more explored in this no-nonsense discussion of the invention financing process.
5. MARKETING YOUR INVENTION
A good marketing plan is without a doubt the single most important powerhouse behind any new product introduction. This chapter includes the crucial “Seven Steps to a Successful Marketing Strategy” plus explanations and examples of many marketing concepts that will help you get your invention on the market in the most rapid and effective way possible.
6. PREPARING YOUR FINANCIAL STATEMENTS
Yes, the creative part is a lot of fun and the financial part is not much fun. Whether it is for managing your business or negotiating with a buyer or investor, it is essential that an inventor has prepared and understands their financial statement. This step-by-step guide will get you through this process in a few hours and leave you infinitely more prepared to succeed.
7. DEVELOPING YOUR BUSINESS PLAN
The magic formula! Yes, writing a business plan increases a business’ chance of long-term success from 10% to over 50%, and it only takes a few hours. The best investment of your time you can make, yet so many inventors forge onward without one. Samples, formulas, worksheets, and step-by-step instructions from page one through the finished financial statements.
8. VALUING YOUR INVENTION
How much is your invention worth at its current stage of development? Many inventions sit on the shelf because the inventor insists on a value that is too high while others give their invention away for a song. While there is no way to determine the exact worth of your invention, this formula will get you in the ballpark and it will explain the components that are being considered by your potential buyer or investor.
9. INVENTION DEVELOPMENT SUMMARY Wrapping it up with Goethe’s adage that “Persistence alone is omnipotent.”
10. YOUR INVALUABLE INVENTOR’S APPENDIX
Sample patents, licensing forms, financial templates and much much more. Everything layed out in 8-1/2 x 11 format so you can easily copy the originals to use as you please.